Have you ever started a traffic generation campaign and after a few weeks started to wonder if what you are doing is even worth the effort? will it even work and offer a return on your most precious investment? (time) When most webmasters realize that their internet ventures are not giving them a decent return on the time/money they invested a drastic change must be made in order for things to work out. Common sense dictates that if the things you are doing to acquire traffic are not working you must change them before you end up wasting more of your precious time.

    Savvy webmasters and affiliate marketers know that internet ventures are all games of numbers, the more targeted traffic you bring to your site the more money you will earn, this is why having little to no traffic is a real problem because in order to make a sale you may need 300-2000 visitors, these numbers and ratios depend on how targeted the traffic is and how much you have of course. Some affiliate programs may even convert as good as 1:8.

    Some people opt to buy traffic from the search engines which is a mayor risk if you are not an expert in pay per click campaign management, while it is true that PPC advertisers make great numbers in revenue, it is also true that thousands of webmasters invest their money and fail due to several factors such as keywords chosen, creative applied, landing pages, research, etc.

    Taking these concepts in consideration it is obvious that small business owners and people who can't invest thousands of dollars in advertising need a good set of tools in order to bring in the traffic they need from various sources. Bringing traffic from more than one place is a great strategy since most people trust only in organic traffic which is good, but what happens when Google updates their page rank algorithm and your site suddenly gets buried under thousands of results? if you relied solely on this type of traffic your business is over. Having the right set of traffic generation tools which can bring targeted traffic from mailing lists, ezine advertising and high traffic sites can improve your odds and help your business survive even during times when the all mighty Google dances.

    Just like when you invest in stocks, you should never put all of your eggs in one basket, or in one source of traffic in this case. This is a basic business concept you you should never forget and put in practice every time.